Chrysalis is a team of award-winning filmmakers, passionate about storytelling. They realized that compelling narratives drive engagement, regardless of medium or mission. Our ability to reshape brand stories creates scalable, business-driven impact
Evolving into experts across Branding, Strategy, Web Design, and Social Media, we blend story with versatility. We’ve elevated influencers from hundreds to millions of followers and empowered organizations to amplify their brand equity and bottom line. We craft narratives that unite markets and ignite the exchange of ideas, value, and passion.
I had a chance to design and develop their website. It turned out to be an interesting project as I was given total freedom to play around with the layout, typography and everything else.
Approach
In a first step wireframes were created on Figma to test and agree on general directions and to clarify content blocks and fix the structure of the website.
Typography and Colour Palette
After knowing the brand and the team, I figured out that they were looking for something clean yet mysterious, contemporary, playful and something dark. I only chose a single typeface Neue Montreal here which is a beautiful derivative of Helvetica and gives the website a very playful touch. With less body text, the typeface is readable and legible. The palette and type choice gave the website a very mysterious, sleek and high-end aesthetic.
Result
